Scotch PorterBranding & Packaging Design

Fresh Meat

WHAT IS FRESH MEAT? LET'S START THERE…

Fresh: Recently made or obtained; not canned, frozen, or otherwise preserved.
Meat: The flesh of an animal (especially a mammal) as food.

Now, let’s adjust and combine these two words to make them both better suit men and grooming.

Fresh: Canned but recently obtained, or otherwise cared for.
Meat: The exterior body parts of a man.

IN A NUTSHELL

We helped with creating a product designed for men to keep their meat packing district fresh and clean anytime, anywhere. Below is a breakdown on how we helped, what we did and a look into the buzz that Fresh Meat has generated in just two weeks.